new strategies for multinational automobile manufacturing: internationalization and challenges

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

internationalization has always been an important direction for the automotive industry. it refers to the business operations of enterprises from a global perspective and the expansion of their business into the international market. the core of internationalization is to break the traditional mindset and embrace multiculturalism and diversity. however, the process of internationalization is not simply to expand the market, but requires enterprises to adapt to and learn from different cultural backgrounds, languages ​​and legal environments. this not only involves market expansion and competitiveness improvement, but more importantly, enterprises learn and adapt to different cultural norms in the process of internationalization and establish a diversified and inclusive global value system.

volvo's example clearly demonstrates the challenges of internationalization. its initial goal was to sell only pure electric vehicles by 2030, but due to changes in the market environment and insufficient customer demand, it eventually adjusted its goal to plug-in hybrid vehicles and pure battery models accounting for at least 90% of its sales. this shift reflects the need for companies to flexibly respond to market changes during the internationalization process.

mercedes-benz, ford, volkswagen and other multinational auto brands are also facing the same challenge. in the transformation to electrification, they have to balance profits and losses and maintain the share of traditional fuel vehicle business. this strategy reflects the actual needs of internationalization, that is, balancing their own interests with the needs of the market environment.

internationalization is a broad concept, which refers to the operation and management of enterprises or organizations from a global perspective and the expansion of their business into the international market. it covers the overall transformation from products and services to operating models.

internationalization means that companies need to cross borders and interact with customers from different cultural backgrounds, languages ​​and legal environments. this not only involves market expansion and competitiveness improvement, but more importantly, companies need to learn and adapt to different cultural norms in the process of internationalization and establish a diversified and inclusive global value system. the key to internationalization is to break the traditional mindset and respond to the challenges brought by globalization with an open mind and flexible and adaptable methods, so as to achieve long-term development and competitive advantage.