the value hidden in “service”

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when choosing hairdressing services, consumers are often attracted by various grades and prices. however, wang yao stressed that in many cases, these high-priced services do not bring about obvious changes, which reflects the phenomenon of "false grades" in the industry, which traps customers in consumption traps.

industry insiders pointed out that the real attraction lies in professional technology and personalized service experience, hairdressers' skill level, time investment and creative ideas, which are the real value felt by consumers. although the lag in long-term effects will cause some inferior products or technologies to damage the reputation of stores, it is difficult for consumers to hold them accountable for negative effects, which makes the market environment chaotic.

in recent years, with the development of the hairdressing market and the upgrading of consumer demand, industry standards are being taken seriously. the ministry of commerce's service trade department publicly solicited opinions on the industry standards of "beauty industry integrity management system" and "beauty industry service quality management standards", which will provide new directions and norms for the development of the industry.

background information

• the "interim measures for the administration of the beauty and hairdressing industry" has been implemented for nearly 20 years. the measures clearly stipulate the transparency of service prices and the clear pricing of beauty and hairdressing products sold during the service process.
• in recent years, with the improvement of consumer demand for product transparency and the formulation of industry standards, the beauty and hairdressing industry is ushering in new development opportunities.

analyze

wang yao's viewpoint shows that the essence of the hairdressing industry lies in the provision of technical services. when consumers choose services, they are often attracted by various grades and prices, but the real attraction lies in professional technology and personalized service experience. with the changes in the market environment and the formulation of industry standards, the hairdressing industry is welcoming new development opportunities.