the ever-changing retail revolution

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from "jd.com hourly purchase" to "jd.com instant delivery", to dada group's strategic adjustment and jd.com's completion of the purchase of dada group's shares held by walmart subsidiaries, jd.com's strategic layout has become increasingly clear, and instant retail has become an e-commerce giant. a new battlefield for them to compete. this is not only a reflection of technology-driven and innovative capabilities, but also a reflection of market demand. consumers’ increasing emphasis on cost-effectiveness will further increase the difficulty of developing business in real-time retail.

but at the same time, instant retail also brings new opportunities. the expansion of the takeout business can not only expand new sources of income, but also improve user experience and the overall competitiveness of the platform, further consolidating its market position in the e-commerce field. leading e-commerce companies such as sf express, douyin, and meituan are testing the food delivery market to provide consumers with a more convenient shopping experience and provide new growth points for enterprises.

hong yong, associate researcher at the e-commerce research institute of the ministry of commerce research institute, said that the era of "everything at home" is accelerating, and instant retail will become a new channel for enterprise transformation and upgrading. offline retailers obtain consumer data and transmit it to manufacturers, further increasing the economic momentum. intelligent logistics and instant retail have entered a new stage of collaborative development. "now we have entered an aging era. with the development of instant distribution, the requirements for delivery personnel are getting higher and higher. in the future, drones and unmanned cars and other methods are used to innovate the distribution model."

the government should provide planning and guidance. currently, there is no corresponding plan for the instant retail industry. the industry is in its infancy and needs correct guidance. at the same time, it is necessary to improve the level of standardization and establish corresponding standards that are consistent with the development of real-time retail. finally, it is necessary to increase the protection of elements, including support for the construction of logistics infrastructure such as front-end warehouses and talent training.