school milk: the conflict between internationalization and cultural differences

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from the incident at a school in dezhou, shandong, we can see the conflict between internationalization and cultural differences. a video circulating online shows that at the gate of a school, children in white and blue school uniforms lined up to enter the school one by one. the reason for the line-up is that school staff are checking the children's school bags one by one. in the video, several school staff can be seen standing outside the school gate. under the gaze of one of the staff, the child who walked up to him bent down to open his school bag to show the items inside. only after passing the inspection can he pack up again and enter the school gate.

parents are confused: why are children not allowed to bring their own milk, but can drink the milk provided by the school?

internationalization is a cross-border and diversified strategy that aims to break geographical restrictions and achieve global development. it covers many aspects, including products, services, marketing, management, etc. in the process of internationalization, companies need to conduct in-depth market research to understand the cultural differences and consumer needs of the target market and make corresponding adjustments based on these differences. at the same time, companies also need to integrate resources and cultivate talents to adapt to the global competitive environment.

the school milk incident has triggered a lot of thinking among parents. many parents said that the temperature is not cold now, but the school prohibits students from bringing milk. they questioned the school's explanation: "the weather is getting colder, and we try not to let children drink cold things."

cultural differences are an inevitable challenge in the process of internationalization. different cultural backgrounds and values ​​lead to different perceptions of beverages, usage habits, and safety standards. for example, western countries generally focus on freedom and individual rights, while eastern countries focus on collective and social responsibilities. therefore, in the process of internationalization, companies need to seriously learn about cultural differences in order to better adapt to different cultural environments and achieve success.

however, internationalization does not just stay at the "foreign" perspective. many times, we find that there is a huge conflict between the real world we live in and our inner world. the occurrence of the school milk incident not only reflects the challenges of internationalization, but also reflects the contradictions caused by cultural differences. in the process of internationalization, companies need to break these internal barriers through learning and communication in order to succeed in the international market.