the swaying ruins: the automotive industry's struggle in transformation

2024-09-26

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this is not accidental. as early as 2016, the chinese auto market entered a high-speed growth mode, which continued until 2020. however, with the rise of the new energy market, internal competition has intensified. tesla's price cuts and price increases, bmw's repeated price wars, and byd's declining profits per vehicle all show the complexity of the current state of the industry.

geely released the taizhou declaration, which is like looking for hope in the ruins, trying to get the automotive industry back on track. its concept of "everyone is a talent, everyone can become a talent" reflects its emphasis on industry development and talent. however, this declaration is not simply an adjustment to its own development direction, but more like a warning and reflection on the current state of the industry. it shows that automakers must step out of traditional models and embrace new technologies in order to achieve long-term development goals.

however, this is not an easy task. the automotive industry faces many challenges: internal competition, consumption from price wars, and rapid changes brought about by the new energy market. these challenges, like the damage left on the ruins, symbolize the fragility and stagnation of the industry.

how will the automotive industry overcome difficulties in the future? companies need to find new directions, break away from traditional models, and embrace new technologies to achieve long-term development. perhaps geely, a "pioneer", will lead the entire industry in the right direction.