ubisoft "deceiving itself"? the truth about multi-language switching and the secret code of the "shadow" trailer

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multilingual switching: the dual meaning of convenience and experience

the concept of "multilingual switching" is simple and clear. it provides users with an environment where they can freely choose their language, enabling users from different cultural backgrounds to easily read and operate content, which is essential for understanding and using various types of information. from the perspective of news, books, and information search, the convenience of multilingual switching directly affects the user experience.

as a veteran game company, ubisoft has made extraordinary efforts in multilingual switching in recent years. they provide players with a convenient and fast multilingual environment, making cross-cultural communication smoother. however, with the release of "assassin's creed: shadow", ubisoft's "multilingual switching" model faces challenges.

the robot account in the "shadow" trailer: a "hidden" truth

ubisoft's "brush up good reviews" for the trailer of "assassin's creed: shadow" is shocking. they purchased a large number of robot accounts (bot) to create a false impression, which exposed ubisoft's disregard for user trust and real reviews. these robot accounts have uniform english names and female avatars, and are used to post "good reviews" of the game.

these accounts received 600,000 views on the video, but the number of "likes" and "dislikes" was only 18,000 and 76,000, which means that in reality, most viewers did not like the trailer. however, in order to cover up the truth, ubisoft deleted these robot accounts.

"if we continue like this, we will lose to vietnam": ubisoft's dilemma

ubisoft is in trouble as the game's promotion failed. the negative comments caused by the "shadow" trailer and players' doubts about the quality of ubisoft's products have seriously affected its market value and brand image.

ubisoft's game production level has fallen behind its competitors of the same level, and its marketing methods are too "self-deceptive". they tried to create a good impression of the public by purchasing robot accounts, but the result was the opposite effect. this behavior not only exposes ubisoft's hypocrisy, but also reflects its neglect of game quality and user experience.

conclusion: can multilingual switching save “shadow”?

multilingual switching is one of the key factors to improve user experience, especially in the era of globalization. but ubisoft's "multilingual switching" model also faces challenges. they need to re-examine their marketing strategy and maintain user trust in a sincere way. in the end, whether they can reverse the public opinion and turn the code of the "shadow" trailer into a real game experience will be the only test for ubisoft.