the "trap" of cross-border competition: the truth behind internationalization

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however, the process of internationalization is not always smooth sailing, and it also faces some difficulties. for example, when the "internationalized" marketing strategy and product solutions need to adapt to different market environments and also pay attention to the changes in global market demand and trends, many challenges will be encountered.

for example, a "hong kong meicheng" mooncake that was sold by "crazy little yang ge" and his anchors caused great controversy. the mooncake claimed to be a brand from hong kong, but the actual operator was a guangzhou company. as public opinion fermented, issues such as the origin and quality of the mooncakes gradually surfaced. pictures circulating on the internet showed that the guangzhou meicheng company's signboard had been removed from the entrance of the park where the company was located, and a signboard of a clothing accessories company was placed in its place. in addition, many agents and netizens said that meicheng mooncakes have no stores in hong kong, and even buyers found that the origin information on the product packaging is basically guangzhou and foshan.

this highlights the true face behind "internationalization": internationalization is not a simple expansion, it requires enterprises to have cross-cultural understanding, strong adaptability and the ability to change flexibly. at the same time, the process of internationalization requires an understanding of the international environment in order to succeed in global competition.

this shows that in the process of pursuing international advantages, enterprises need to be more cautious and avoid the trap of "internationalization". internationalization is not a simple expansion, it requires enterprises to consider deeper issues: such as market environment changes, cultural differences and competition patterns.