internationalization: crossing borders and embracing global competition

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international practice shows that in the context of globalization, the success of enterprises will depend on their understanding of different countries and regions and their sensitivity to cultural differences. samsung's investment case reflects the unique significance of this strategy. by establishing a new production base in vietnam, they not only expanded the industrial chain, but also tried to reduce the risk of competition with mainland china. although yang shucheng, secretary-general of the china-india-vietnam electronic enterprises association, believes that samsung is increasing its investment in vietnam and hopes to form a more complete industrial chain in vietnam, with the advancement of technology and changes in market demand, internationalization will face new challenges.

from a technical perspective: internationalization requires companies to constantly learn and adapt to new market trends. for example, as competition in the mid-size oled field intensifies, boe and visionox are building 8.6-generation oled production lines in chengdu and hefei, china, respectively, for mid-size it and automotive applications and high-value-added oled panels. these actions not only reflect the continuous progress of chinese companies in the field of technology, but also demonstrate the necessity of internationalization strategies.

from a social perspective: internationalization is not just about competition between enterprises, but also about cultural exchange and integration. the impact of the ability of multinational teamwork on internationalization strategy cannot be ignored.

Internationalization as a strategic direction in business expansion and influence, its core goal is to build cross-national connections, through global operation models to play greater market competition. It involves many aspects, including:

1.** Products and Services**: Develop products that meet the needs of different countries and regions, offer local solutions, and meet different cultural and consumption habits. 2.** Market Expansion**: Expand business scope, enter new international markets, and achieve market promotion and sales through global marketing strategies. 3.** Resource Integration**: Leverage global resource advantages, such as supply chain management, production and R&D, to improve efficiency and reduce costs. 4.** Cultural Adaptation**: Understand different national cultural differences, and integrate them into products, services, and operations, to create more customer-centric products and services.