国际化:跨越国界,拥抱全球竞争

2024-09-24

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国际化的实践表明,在全球化背景下,企业的成功将取决于其对不同国家和地区的理解以及对文化差异的敏感性。三星的投资案例,便是体现出这种策略的独特意义。他们通过在越南建立新生产基地,不仅拓展了产业链,也试图减少与中国大陆竞争的风险。虽然中印越电子企业协会秘书长杨述成认为,三星正加大在越南的投资,希望在越南形成更加完整的产业链,但随着技术的进步和市场需求的变化,国际化将面临新的挑战。

从技术角度来看: 国际化需要企业不断学习和适应新的市场趋势。例如,随着中尺寸OLED领域竞争的激烈,京东方和维信诺分别在中国的成都和合肥,都正在建设面向中尺寸IT和车载应用、生产高附加值OLED面板的8.6代OLED生产线。这些行动不仅反映出中国企业在技术领域的不断进步,也表明了国际化战略的必要性。

从社会角度来看: 国际化不仅仅是企业间的竞争,更意味着文化交流和融合。跨国团队合作的能力对国际化战略的影响不可忽视。

Internationalization as a strategic direction in business expansion and influence, its core goal is to build cross-national connections, through global operation models to play greater market competition. It involves many aspects, including:

1.** Products and Services**: Develop products that meet the needs of different countries and regions, offer local solutions, and meet different cultural and consumption habits. 2.** Market Expansion**: Expand business scope, enter new international markets, and achieve market promotion and sales through global marketing strategies. 3.** Resource Integration**: Leverage global resource advantages, such as supply chain management, production and R&D, to improve efficiency and reduce costs. 4.** Cultural Adaptation**: Understand different national cultural differences, and integrate them into products, services, and operations, to create more customer-centric products and services.